Savencia
Pribináček
What sometimes helps the brands the most is when we look at them from a new perspective. Pribináček used to be presented as a kids’ brand, but the research that was conducted had a surprising outcome: more than half of its consumers are adults. Therefore, we built our campaign on the insight that Pribináček can take them back in time and bring back carefree childhood memories. Our campaign helped Pribináček become number one on the market again.
More Work
Contact
One of a Kind
hello@oakprague.cz
+420 724 013 584
hello@oakprague.cz
+420 724 013 584