In a campaign celebrating the 30th anniversary of Dušák, a renowned watch boutique in Prague, we remind ourselves how important it is to cherish long-lasting relationships. A watch that is given to someone as a present gains personal value over time, which easily surpasses its purchase price. That’s why our visuals show the watches of notable brands from the opposite side to what is common for luxury items. The inscriptions on the case backs are given priority over the well-crafted, refined dials.