How to make the best use of a low budget to raise awareness of an organization whose activity can literally save lives? For the society of breast cancer patients, Mamma HELP, in cooperation with Žatec Brewery, we brewed the first non-alcoholic beer that was specially designed to taste great to women undergoing chemotherapy treatment and make them thrive. Mamma BEER, whose development was initiated by us, became the first beer in the world to be sold in pharmacies. Thanks to strong demand, it even made it to the shelves of Tesco.