When people started being fed up with the coronavirus measures, we decided to bring some hope and optimism to the public space. We proactively came up with an idea for a campaign, successfully connected our clients Česká spořitelna and the Memory of Nations, and realized it with the professionals from the OAK and VMLY&R agencies. Those who spoke in the campaign didn’t lose hope in much darker times compared to the multiple week lockdown times with compulsory respirators.