In a campaign to celebrate 197 years of the existence of Česká spořitelna, we showed what a long and successful journey the Czech society has undertaken since the “invention” of the first bankbook, which made it possible for the people in the 19th century to begin to live a better life. A team from the OAK and VMLY&R agencies under the leadership of Tereza and Tomáš followed up on the #stronger communication platform and reminded Czechs how big of a role Spořitelna has played in their story.