Under the leadership of Tereza and Tomáš, the agencies OAK and VMLY&R collaborated on a campaign for Česká spořitelna, which was one of the first big brands to have reacted to the Russian aggression towards Ukraine. Within one week, together with the Memory of Nations, we launched the campaign “Today we’re #stronger, today we’re helping”, which gave a new dimension to Spořitelna’s long-term communication strategy. And we’re glad to measure the success of this campaign money-wise in this case – 270,000,000 CZK was sent as financial aid to Ukraine thanks to the campaign.