When a new player entered the Slovak sports betting market in 2021, there was a lot at stake. The local market ranks among the most competitive ones in Europe. Maybe that’s why we succeeded in the tender with an approach that set betRing apart from other brands by speaking to the tipsters directly with the knowledge of their environment, and by avoiding exaggerated emotions. For betRing, we created the brand story, strategy, corporate identity and also the image spot “Bet on victory”, which supported the very successful launch of this new brand.